Privacy policy
PRIVACY POLICY
Last updated: May 18, 2026
Vitaccine operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Vitaccine is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
Vitaccine Ltd is the data controller responsible for your personal information for the purposes of UK data protection law.
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified, so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
- Contact details including your name, address, billing address, shipping address, phone number, and email address.
- Financial information including payment card details and transaction information.
- Account information including usernames, passwords, preferences, and settings.
- Transaction information including items viewed, added to cart, purchased, returned, exchanged, or cancelled.
- Communications with us, including customer support enquiries.
- Device information including IP address, browser type, and network connection.
- Usage information including interactions with our website and Services.
PERSONAL INFORMATION SOURCES
We may collect personal information from the following sources:
- Directly from you when you create an account, place an order, contact us, or otherwise interact with our Services.
- Automatically through cookies and similar technologies when you use our website.
- From service providers who process information on our behalf.
- From partners or other third parties where permitted by law.
HOW WE USE YOUR PERSONAL INFORMATION
We may use your personal information for the following purposes:
- To provide, improve, and personalise our Services.
- To process payments and fulfil orders.
- To communicate with you regarding orders, enquiries, or customer support.
- We will only send marketing emails where you have consented or where otherwise permitted under UK law.
- To improve website performance, security, and fraud prevention.
- To comply with legal and regulatory obligations.
LAWFUL BASIS FOR PROCESSING
We process your personal information under one or more of the following lawful bases:
- Performance of a contract – to process and deliver your orders, take payment and provide customer support.
- Compliance with legal obligations – including tax, accounting and other legal requirements.
- Legitimate interests – including fraud prevention, website security, improving our website and responding to customer enquiries, provided these interests do not override your rights and freedoms.
- Consent – where required, such as for marketing communications or the use of non-essential cookies. You may withdraw your consent at any time.
COOKIES
Our website uses cookies and similar technologies to improve your browsing experience, analyse website traffic, and support marketing activities. We use essential cookies to operate our website. Non-essential cookies are only used with your consent, which can be managed through our cookie preferences tool.
HOW WE DISCLOSE PERSONAL INFORMATION
We may disclose your personal information to trusted third parties, including:
- Shopify and its related service providers.
- Payment providers, including Stripe, PayPal, and other payment service providers used to process transactions securely.
- Shipping providers, including Royal Mail, courier companies, and fulfilment partners used to deliver your orders.
- Marketing and analytics partners.
- Service providers that help us operate our business, including Google Workspace for email communications.
- Legal or regulatory authorities where required by law.
RELATIONSHIP WITH SHOPIFY
Our store is hosted by Shopify. Shopify processes personal information in order to provide and improve the Services. To learn more about how Shopify uses your personal information and your privacy rights, please visit:
https://privacy.shopify.com/en
THIRD PARTY WEBSITES AND LINKS
Our website may contain links to third-party websites. We are not responsible for the privacy or security practices of those websites and recommend reviewing their policies separately.
CHILDREN'S DATA
Our Services are not intended for individuals under the age of 16. We do not knowingly collect personal information from children.
SECURITY AND RETENTION OF YOUR INFORMATION
We take reasonable steps to protect your personal information. However, no method of transmission over the internet or electronic storage is completely secure.
We retain your personal information only for as long as necessary to fulfil the purposes for which it was collected, including to comply with legal, tax, accounting and regulatory requirements. Order information is generally retained for up to six years where required by applicable law.
YOUR RIGHTS AND CHOICES
Depending on your location, you may have rights relating to your personal information, including the right to:
- Access your information.
- Correct inaccurate information.
- Request deletion of your information.
- Restrict or object to processing.
- Withdraw consent for marketing communications.
You can unsubscribe from marketing emails at any time using the unsubscribe link included in our emails.
COMPLAINTS
If you have concerns about how we process your personal information, please contact us using the details below.
You have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your personal information in accordance with applicable data protection law.
INTERNATIONAL TRANSFERS
Your information may be transferred and processed outside the United Kingdom or European Economic Area. Where this occurs, we use appropriate safeguards in accordance with applicable data protection laws.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect operational, legal, or regulatory changes. Any updates will be posted on this page.
CONTACT
If you have any questions about this Privacy Policy or our privacy practices, please contact us at:
info@vitaccine.co.uk
Vitaccine Ltd
Grosvenor House
11 St Paul’s Square
Birmingham
B3 1RB
United Kingdom
Company Registration Number: 17184951